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Before creating a business proposal, it’s important to ask the right questions to ensure that you fully understand the client’s needs and requirements. Here are seven questions to ask before creating, presenting, and winning your next business proposal:

1. What is the client’s goal or objective? Understanding the client’s goal will help you tailor your proposal to meet their specific needs.

2. What is the client’s budget? Knowing the client’s budget will help you determine the scope of the project and uncover if they are a good fit for your business.

3. What is the timeline for the project? Understanding the timeline will help you determine if you have the resources and capacity to complete the project within the client’s timeframe or if you need to access new resources to deliver on your promise.

4. Who are the key stakeholders? Understanding who the key stakeholders are will help you tailor your proposal to address their concerns and specific needs by role.

5. What are the client’s pain points or challenges? Understanding the client’s pain points will make them feel heard and help you offer solutions that address the hurdles causing them to be inefficient.

6. What are the client’s expectations for the project? Understanding the client’s expectations will help you ensure that you deliver a proposal that matches their needs and exceeds their expectations.

7. What are the potential roadblocks or obstacles to the project? Understanding the potential roadblocks will help you identify any challenges upfront and propose solutions to overcome them altogether or be prepared to conquer them.

By asking these seven questions before creating a business proposal, you can ensure that you have a clear understanding of the client’s needs and requirements, and that your proposal addresses their specific challenges and goals.  In short, increasing your proposal win rate and overall profitability!


If you’d like an expert’s insight in evaluating your business, be sure to reach out to our experts at Local Marketers to give your company the Business Edge it needs to succeed in your next endeavor!