We’re halfway through the year. Time to see how your SEO is performing! A mid-year SEO audit doesn’t just help you catch what’s been lost; it will reveal new opportunities to gain traffic, improve search rankings, and convert more visitors as you head into the second half of the year.
Here’s what to look at and how to fix it.
1. Review Keyword Rankings
Start with a quick check on where your important keywords stand. Open Google Search Console, Wix SEO manager, and other SEO focused apps and look at your biggest movers, both positive and negative. Focus specifically on keywords ranking high that have the potential to break into top spots with a little extra push.
Look for:
- High-impression, low-click terms (optimize titles & meta descriptions)
- Keywords that were showing an increase but are now slipping
If your rankings are underperforming, it’s likely a sign your content needs a refresh.
2. Evaluate Content Performance
Not all content pulls its weight as much as other content. June and July are good times to figure out which pages drive traffic, leads, and engagement, and which ones are just taking up extra space and work.
Ask yourself:
- Which blogs are consistently generating organic traffic?
- Are those visitors converting or bouncing and identify where the bounce is occurring.
- Which older pieces could be updated with new statistics, examples, or CTAs?
Look for content gaps as well. Are you missing impactful topics that speak to purchase intentions? Do you have content targeting only one or two buyer types? Now’s the time to course correct.
3. Audit Technical SEO
Even great content can be held back by various potential technical issues. A quick look at your site can reveal hidden problems that hurt rankings and user experience.
Run a check for:
- Broken links (internal and external)
- Duplicate or missing meta tags
- Slow-loading pages, especially on mobile
- Redirecting errors
Tools like SEMrush can help identify the biggest missteps in your SEO. Fixing even a handful of these issues can improve your SEO greatly.
4. Don’t Forget Local SEO
If you’re targeting a specific area, your local visibility matters just as much as (if not more than) your national ranking. Ensure your Google Business Profile and citations are up-to-date and optimized.
Quick wins:
- Add new, high-quality photos to your Google Business Profile
- Post updates or promos regularly
- Refresh service descriptions and FAQs
If you’ve received positive reviews lately, feature them on your site or create testimonial-based content around them.
5. On-Page SEO Tune-Up
Small changes to individual pages can lead to big performance jumps. Revisit the basics, especially on your top-performing and “almost there” pages.
What to check:
- Page titles and meta descriptions (keyword-targeted, and click-worthy?)
- Proper H1 and H2 structure
- Internal linking strategy: Are you supporting low-ranking pages with strong internal links?
Wrapping Up
A mid-year SEO audit doesn’t have to be overwhelming, but it does need to be intentional and effective. It’s not about chasing SEO perfection, it’s about identifying what’s working, fixing what’s not. SEO is a long game, and regular audits like this help keep your efforts aligned with results.
Need a second opinion?
We help businesses audit, adjust, and accelerate their SEO strategies every day. Book a free strategy calls to see where you stand and how to drive better performance for your business.