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AlphaGraphics of Seattle Boosts Revenue by More Than $500,000
with Local Marketers Online Marketing Campaign
Seattle-based Business Owner Reports Better Than 10:1 Return on Investment during 18 Months Using Unique, Pay-per-Contact Online Advertising Service
SEATTLE – September 19, 2008 – AlphaGraphics of Seattle, a full-service printing company with locations throughout western Washington and California, including Seattle, Renton, Lynnwood, and Thousand Oaks, CA, announced that it has increased its annual revenue by $505,690.78 using a pay-per-contact online marketing service available through Local Marketers.
16.43% Sales Conversion
The Local Marketers search engine marketing (SEM) campaign drove local Internet users directly to a custom AlphaGraphics web site, with AlphaGraphics paying only when web site visitors actually called or emailed them directly. By leveraging this unique “pay-per-contact” business model, AlphaGraphics achieved a 16.43% conversion rate, with better than a 10:1 ROI from all contacts received through the campaign.
Warm Contacts Become Hot
According to Local Marketers CEO Walter Boos, it’s no mystery why AlphaGraphics received such remarkable results. “By distributing targeted local ads for AlphaGraphics of Seattle via the most-used online search engines, we are able to cover about 98% of all local online search activity,” he states. “With consumers turning to the Internet first when looking for service providers, the Local Marketers campaign enables AlphaGraphics to consistently show up in search results of consumers looking for local printing companies, creating an enormous jump in the number of calls and resulting in sales for AlphaGraphics.”
Big ROI with Minimal Risk
AlphaGraphics owner Chuck Stempler didn’t have much experience with online marketing when he originally considered the option. “Initially, I was wary about getting into it, because I didn’t know anything about search engine marketing and had no idea where to start, but Local Marketers made it easy. They put their expertise and resources to work for me, and enabled me to focus on the most important thing— growing my business.”
About Local Marketers
Local Marketers was founded in 2005 with support from Madrona Venture Group, a Pacific Northwest venture fund with over $400 million under management. Local Marketers delivers exclusive, pay-per-contact localized Internet ad programs tailored for local advertisers and franchise owners.
For More Information on Local Marketers
Jeff Neinaber
jeff@localmarketers.com
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