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Online Marketing Advantage #5
Online advertising gives the local business owner a stronger selling position than any other media. In direct mail, radio, or prints, the local business owner is seen as an intruder whom the local prospect has to put up with. But, with our online advertising approach, the prospect reaches out to the local business owner and thus the local prospect is more inclined to welcome the small business owner as a "helpful friend."
“We’ve done a lot of mailing, co-op mailers, Val-Pak, but we’re finding a lot of people are inundated with things and they don’t even look anymore. Lately, we’ll be in Val-Paks that go out to 50,000 customers and we still get very few calls, but results are dropping, and it’s not cheap. Local Marketers is going to be a key component of our marketing going forward. It’s one of the primary ways that we get business these days.”
Maid Services (Tampa, FL) |
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